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Sustainability in Action Webinar Recording - Measure What Matters: Natural Capital Accounting

This interactive webinar, developed and delivered by A4S, focused on Natural Capital Accounting, and introduced practical concepts, tools and case studies for finance teams.

After completing the course, participants will be able to:

  • Recall the principles/steps to natural capital accounting.
  • Translate learnings of others (from practical examples shared during the webinar) on measuring and valuing natural capital to their work.


  • Cassandra Greeff, GSK
  • Silvia Vilas Boas, Natura & Co
  • Mark Gough, Capitals Coalition

The A4S Academy

Find out more about the Academy and submit your application.



Loss of nature and biodiversity can impact business operations. However, investing in biodiversity also offers opportunities. It can help to improve the long-term viability of business models, reduce costs and increase operational efficiency and resilience.


This practical guidance demonstrates the benefits of integrating natural and social capital into decision making, in ways that develop resilient and sustainable business models.


Stay up to date with all the latest news at A4S. Our monthly newsletter includes the latest guides, reports, stories and thought pieces from finance leaders from across the globe.

Accounting for Sustainability is a Charitable Incorporated Organization, registered charity number 1195467. Accounting for Sustainability is part of the King Charles III Charitable Fund Group of Charities.
Registered Office: 9 Appold Street, 8th Floor, London, EC2A 2AP