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Home Current activities Mobilizing Action

Mobilizing Action

Mobilizing financial decision makers to break down barriers to a sustainable economy.

The biggest barriers to a sustainable economy aren't technical, they're financial. Yet finance is rarely involved in designing the solutions for a just, nature positive transition that deliver long term value for business and society.

The commercial case for sustainable transformation remains challenging. Practices that support responsible investment in AI, improved soil health or reduced embodied carbon often fail internal investment criteria. Sustainability-related risks and opportunities are not consistently reflected in budgeting, forecasting, investment cases and capital allocation decisions, putting business performance at risk and slowing the transition.

While leading financial decision makers understand the need for change to support long-term value creation and achieve a sustainable economy, financial and commercial barriers to action remain.

The challenges faced cannot be solved by one organization or CFO.

The A4S Mobilizing Action Programme brings CFOs, finance teams, investors and other key finance leaders together around time-limited, high-impact projects designed to reduce barriers, change norms, shape practice and drive systemic change. 

The projects

Our Mobilizing Action programme consists of time-limited projects addressing the obstacles that hold back the transition to a sustainable economy. Carefully selected for their potential for real-world impact, the projects focus on three thematic areas:

  • Sector transformation: Identifying what prevents sustainable practices from taking hold across value chains, and developing practical solutions focused on how value is measured, investment decisions are made and costs and benefits are shared.
  • Next generation accounting: Advancing how sustainability-related impacts, risks and long-term value are reflected in valuation, measurement and reporting to support better financial decision making.
  • Finance in the age of AI: Exploring the role of finance teams in harnessing AI to support sustainable value creation.

Organizations involved in the different projects include Mars, ofi, Cranswick, The Crown Estate, Brookfield Residential, L&G Investment Management, NEST and SMI.

Individual organizations or CFOs alone cannot overcome the interlocking challenges standing in the way of a sustainable economy. Tackling them requires finance leaders to work across businesses, sectors and value chains.

Mobilizing Action offers CFOs and senior finance leaders an opportunity to shape the solutions, not just contribute to the discussion.

Get involved

Working alongside peers, your experience and expertise will influence project priorities and help develop practical approaches to shared challenges. Join the senior finance leaders and organizations who have already committed to addressing these challenges and help shape the next stages of this work.

 

Find out more about getting involved:

Join other finance leaders breaking down barriers

Sector Transformation

Food and Agriculture

Key focus:

  • Identify financial and commercial barriers to securing soil health, water security and long-term supply resilience.  
  • Explore practical solutions focused on investment decisions, contracting models and how costs and benefits are shared.

Built environment

Key focus:

  • Identify financial barriers to decarbonization and greater resilience.
  • Explore practical approaches to better reflect long-term value, physical risks and sustainability-related opportunities in financial planning, valuations and investment decisions.

Next Generation Accounting

Nature

Key focus:

  • Translate growing understanding of nature-related risks, opportunities and dependencies into practical business decisions, investment strategies and capital allocation.

Valuations

Key focus:

  • Explore how leading organizations are reflecting sustainability-related risks and opportunities in financial decision making and long-term enterprise value.
  • Close the valuations gap by building support for action and promoting the adoption of commonly accepted approaches.

Finance in the age of AI

Finance in the age of AI

Key focus:

  • Explore how AI is reshaping financial decision making and how emerging technologies can be harnessed to support sustainable value creation.

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Accounting for Sustainability is a Charitable Incorporated Organization, registered charity number 1195467.
Registered Office: 9 Appold Street, 8th Floor, London, EC2A 2AP

A4S Projects and Events Limited is a company registered in England and Wales (Number: 16963471) and a wholly owned subsidiary of A4S. Registered office: 9 Appold Street, London EC2A 2AP.