Finance Culture

The A4S CFO Network focusses on delivering tangible outcomes and undertakes a number of projects each year to develop practical guidance on specific areas of financial decision making, or risk management. The projects are selected by the CFOs and each can choose for their organization to take part in one, or all, projects by nominating a suitable representative to join the relevant team.

The Finance Culture project is currently in development.

Project aims

  • Inspire finance professionals to embed sustainability into their day-to-day work
  • Motivate and empower finance professionals to make the changes required to build a culture within their team that puts sustainability at the core of strategic and operational priorities and decisions 


To fully integrate sustainability into a finance function, embedding it into processes will only solve part of the challenge. The culture of the finance team also needs to be aligned with the objectives in order to support them.

As a first step in creating this culture there needs to be a receptive audience, and finance professionals need to be inspired to embed sustainability into their day-to-day work.


  • A communications campaign will be developed to tell the real and inspiring stories of finance professionals
  • Practical guidance will be developed with a range of tools, case studies and tips for finance professionals

Projects members are essential to the running of all A4S projects, and represent CFOs from the A4S CFO Leadership Network.

The members for this project are:

  • Mark Carlin, Finance Director, Siemens
  • Sarah D’arcy, Sustainability Manager, Anglian Water
  • Robbie Dagger, People Business Partner – Finance , Tesco
  • Johannes Fink, Group Finance Director Strategic projects, adidas
  • Inge Massen, Global Director Business Communications & External Affairs, DSM
  • Lucas Meyer-Freund, Director of CFO office, adidas
  • Sabrina Mistry, Global SC Finance, Unilever
  • James Pinkstone, Head of Development Finance, British Land
  • Louise Rowe, Finance Director , Pennon (South West Water)